Skip to the main content

Website Review

A comprehensive guide to evaluate and improve your SaaS product's, App's or Website's user experience. Use this checklist to identify pain points, optimise conversion rates, and enhance user satisfaction.

Why Use This Website Review?

Identify Conversion Bottlenecks

Spot where users drop off in your funnel and understand why they're not converting to paid plans or completing key actions.

Improve User Onboarding

Ensure new users quickly understand your product's value.

Enhance User Retention

Find friction points that cause users to churn and create a more engaging, sticky experience.

Use this checklist to evaluate your product's user experience. Check off each item as you complete your audit.

Focus Areas

Select the areas you want to audit. All areas are selected by default.

First Impression & Onboarding 6 questions
Navigation & Information Architecture 6 questions
Forms & Data Input 6 questions
Performance & Loading 6 questions
Visual Design & Consistency 6 questions
User Feedback & Communication 6 questions
Conversion & Business Goals 6 questions
Accessibility 6 questions

0 of 61 items completed (0%)

This will be used to personalise your UX action plan and report

First Impression & Onboarding

Landing page clearly communicates the product's value proposition within 5 seconds

Sign-up process is simple and requires minimal information

Welcome email or in-app tour guides new users to their first success

Onboarding flow can be completed in under 5 minutes

Clear progress indicators show users where they are in the setup process

Sample data or templates help users get started quickly

Forms & Data Input

Form fields are clearly labeled and have helpful placeholder text

Required fields are clearly marked

Real-time validation provides immediate feedback

Error messages are clear and actionable

Forms can be saved as draft and resumed later

Auto-save functionality prevents data loss

Bulk import/export options are available for data-heavy tasks

Performance & Loading

Page load times are under 3 seconds

Loading states are clearly indicated to users

Images and assets are optimized for web

Progressive loading for better perceived performance

Offline functionality or graceful degradation

Mobile performance is optimized

Error states are handled gracefully with retry options

Visual Design & Consistency

Consistent color scheme and typography throughout

Proper use of white space and visual hierarchy

Buttons and interactive elements follow a consistent design system

Icons are consistent in style and meaning across the interface

Text is readable with sufficient contrast ratios (WCAG AA compliant)

Responsive design works across all device sizes

Brand elements are consistently applied

Dark mode or theme options available

User Feedback & Communication

Clear success messages after user actions

Helpful tooltips and contextual help available

Empty states guide users on what to do next

Contact information and support channels are easily accessible

FAQ or knowledge base is comprehensive and searchable

User feedback collection system is in place

Status updates for long-running processes

Feedback mechanisms allow users to report issues or suggest improvements

Conversion & Business Goals

Clear call-to-action buttons with compelling copy

Pricing information is transparent and easy to understand

Free trial or demo is easily accessible

Social proof and testimonials are prominently displayed

Urgency or scarcity elements are used appropriately

Upgrade prompts are strategically placed without being intrusive

Free trial limitations are clear but not overly restrictive

Checkout process is streamlined with minimal steps

Key metrics and usage data are visible to users

Exit-intent popups or offers to retain users

Referral or sharing features encourage viral growth

Accessibility

Proper heading structure (H1, H2, H3) for screen readers

Alt text provided for all images

Keyboard navigation works throughout the interface

Color contrast meets WCAG guidelines

Focus indicators are visible and clear

Screen reader compatibility tested

Colour is not the only way to convey information

Text can be zoomed to 200% without horizontal scrolling

Overall Score: 0/100
Completed Items: 0/61
Priority Issues: 0
 
Member dashboard